Kannacoin is an innovative ESG token that aims to benefit degraded lands and enable people to invest in positive social and environmental impact using blockchain transparency. Live the Future Marketing Agency was engaged to develop and execute an effective marketing campaign that would raise awareness of Kannacoin and its value proposition, improve communication with users and drive the coin’s pre-launch. The main services provided by the agency were focused on Social Media, including improving the project’s communication with users, pre-launch strategies, such as the Airdrop, holding a pre-launch event in person and an action within the Descentraland metaverse .
Improved Communication on Social Media: The agency developed a content strategy focused on conveying Kanna’s values and benefits. Regular and engaging posts were created on major social media platforms including Instagram, Twitter and LinkedIn. The content consisted of educational information about the coin, success stories from the founders, project updates and news related to positive social and environmental impact.
Pre-Launch Strategy: To build buzz around Kanna before the official launch, the agency developed a pre-launch strategy using airdrops, where a limited amount of Kannacoins were distributed free of charge to users who signed up and shared information about the coin. This tactic helped to create an engaged user base and increase Kannacoin’s visibility, encouraging holders to increase their amount of tokens when the project was officially launched.
In-person Pre-Launch Event: In order to create a direct connection with potential investors and generate excitement around Kannacoin, the agency organized an in-person pre-launch event. The event featured lectures, panel discussions with market experts and a detailed presentation on the currency. In addition, opportunities were provided for participants to ask questions, interact with the Kanna team.
Action in the metaverse: Aiming to reach a new audience for the project, Live the Future developed a campaign that took place within the metaverse of Descentraland. There, 2 billboards were activated to publicize the project and a Meet-up was held in front of the billboards together with the main people responsible for the Kanna project, the Live the Future team and the holders and enthusiasts who were present in the metaverse.
Improvement of Communication on Social Media:
The Live the Future team developed an editorial calendar with frequent posts on Kanna’s social media. The posts included informative infographics, inspirational quotes, testimonials from the founders and project updates. Live streams and Q&A sessions were also held to engage users and answer their questions and concerns.
The agency implemented a successful airdrop campaign where interested users could sign up and receive an initial amount of Kannacoins for free. To participate, they needed to share information about the currency on their social networks, increasing visibility and generating interest from potential investors.
In-person Pre-Launch Event:
Live the Future organized a face-to-face event in a strategic location, with an engaging and informative atmosphere. Speakers involved in the market were selected, who presented information about Kannacoin and its potential positive social and environmental impact. Agency staff were also on hand to provide additional information and answer questions.
Awareness: The marketing campaign significantly raised awareness of Kannacoin. Kanna’s social media following increased by 300% during the campaign period
User Engagement: The engaging content strategy resulted in increased user engagement with social media posts. The number of likes, comments and shares increased by an average of 200%, demonstrating a growing interest in the token.
Active Participation in the Pre-Launch: The pre-launch campaign, including the airdrop and the face-to-face event, attracted active participation from potential investors. The number of airdrop subscribers has surpassed initial expectations, indicating strong interest in the token. In addition, the face-to-face event was attended by more than 100 participants, who demonstrated a high level of interest and interaction during the lectures and Q&A sessions.
Restructuring of the project’s social networks
Reach and follower growth after the first week
Meet-up held in Descentraland’s metaverse
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