XCAD Network, an innovative blockchain-powered solution for content creators, has engaged marketing agency Live the Future to develop a marketing campaign aimed at raising awareness of its platform and expanding its online community. The agency proposed and implemented a community management strategy, involving the recruitment of YouTube influencers in Brazil and Latin America to be part of the project and the creation of a WhatsApp group to strengthen the relationship with the audience.
Community Management: The Live the Future agency suggested creating an efficient community management strategy for the XCAD Network. This would involve recruiting popular YouTube influencers and creating a WhatsApp group to promote direct interactions with the community.
Partnerships with YouTubers: We identified and partnered with relevant YouTube influencers who had a target audience aligned with the interests of the XCAD Network. These YouTubers would become official creators of the brand and active participants in the project, having their own token in the economy.
Landing page development: We created an exclusive website to receive all people who were interested in participating in the Lulu99 community at XCAD, the landing page contained objective information about the project’s operation and explained the step-by-step for the user to enter the community.
WhatsApp Group Creation: To strengthen the relationship with the community, we created an exclusive WhatsApp group for XCAD Network users. This group would serve as a tool to explain what the project is for users who still do not understand blockchain, in addition to carrying out various internal actions aimed at generating benefits for the group’s participants.
We identified and partnered with six popular YouTube influencers. They received detailed information about the XCAD Network and created content about the project
Creation of the Group and Landing Page:
An exclusive XCAD Network group has been created on WhatsApp for the user community. Influencers promoted group membership in their videos and encouraged their followers to participate in active discussions on the platform. We developed a Landing Page to do a pre-reception for all the fans that were captured.
WhatsApp Group Management:
The Live the Future agency took responsibility for managing the WhatsApp group, ensuring that interactions were friendly, respectful and informative. In addition, agency staff promptly responded to questions, provided technical support, and shared relevant updates and news about the XCAD Network.
Awareness: The marketing campaign resulted in a significant increase in awareness for the XCAD Network.
Launch: Lulu99 attended the project launch in Times Square, NY.
Community: The group had +900 members on Whatsapp, facilitating the communication and understanding of the fans about the project.
Lulu99 live at NY project launch
Result achieved in the first hour of community opening
XCAD Network being announced on the screen in Times Square
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